Forecast 2010: Residential Rebounds While Other Sectors Struggle

Murray estimates that office building starts will ease back another 3% in 2010 to $19.7 billion in starts, as employment remains weak and businesses curtail expansions.

Robert Murray

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As companies rein in travel expenses and consumers take fewer vacations, hotel construction is feeling the impact. Occupancies fell 57% in the first eight months of 2009 while revenue per available room dropped 18.3%, according to Smith Travel Research of Hendersonville, Tenn. Murray expects starts to decline by 9% to $4.5 billion in 2010.

Retail has been one of the biggest casualties of the economic crisis. After hitting an all-time high of 314 million sq ft in starts in 2007, Murray predicts only 95 million sq ft in 2010—the lowest level in nearly 50 years.

The one bright spot for retail is the rebound in residential, says Ken Simonson, chief economist with Associated General Contractors of America.

“New neighborhoods being built would create a demand for local retail,” he says. “It would be modest amounts. I wouldn’t expect any big shopping centers.”

The severe drop in demand for consumer goods hit the manufacturing sector hard. Murray says that capacity utilization rates plummeted from 78.8% in December 2007 to 65.1% in June 2009, curtailing the need for new space. Murray estimates a 14% drop in 2010 to $9.4 billion as capacity issues continue to hamper the sector.

Publicly funded projects represent a wild card for many analysts. Simonson says the impact of cautious consumer spending, high unemployment and drops in home values will be fully realized as tax revenues suffer in 2010.

“State and local budgets are continuing to shrink as tax receipts fall short,” and many government agencies reduced their budget projections in the second half of 2009, Simonson says.

Education is also suffering. Murray says that K-12 construction is likely to feel the pinch of lower property taxes, and higher-education projects are challenged to find funds because endowments dropped 20% in late 2008. McGraw-Hill Construction estimates that education buildings dropped 23% to 172 million sq ft in 2009 and expects the sector to continue its downward path in 2010 with 158 million sq ft of new starts.